Strategic Marketing · Since 2018

Growth
that
holds.

RAYRA builds marketing systems for brands that need more than attention. Results that compound. No templates. No guesswork. Every engagement built from scratch.

2018Founded

40+Brands

3×Avg. growth

∞Industries

Brand Strategy◆ Social Media◆ Growth Marketing◆ B2B & B2C◆ CRM & Lifecycle◆ Paid Acquisition◆ A/B Testing◆ Content Systems◆ Brand Strategy◆ Social Media◆ Growth Marketing◆ B2B & B2C◆ CRM & Lifecycle◆ Paid Acquisition◆ A/B Testing◆ Content Systems◆

We turn
brands into
systems.

Most marketing looks busy but moves nothing. RAYRA is built differently. We combine strategic positioning, data-driven content, and performance thinking to produce marketing that earns attention and converts it into growth.

Every engagement starts from scratch. No recycled playbooks, no generic campaigns. The work is always intentional, always accountable.

Founded in Lisbon · B2C & B2B · Global reach

A selection
of our work.

Featured in O Jornal Económico· LUXlife Magazine· NiT· Business Insider· RTL Nieuws

All In Comunidade

Community · Brand Identity · Portugal

Brand IdentityVisual SystemContent Direction

allincomunidade.com ↗

In-house

Too Good To Go

Food Waste · In-house · Portugal

CampaignCRMPodcast

+16.7% user growth · 33% churn reduction

toogoodtogo.com ↗

Emotai

Mental Health · B2B

Content StrategyLinkedIn B2BA/B Testing

+31% organic traffic · +34% engagement

@emotai ↗

Xil Yoga

Yoga Studio · Launch · Portugal

Brand PositioningLaunch StrategyAudience Growth

xilyoga.com ↗

Skady

SAP & Finance · B2B · Portugal

Brand StrategyDigital ContentEnterprise Comms

skady.pt ↗

Pata Paca

Apparel · Made in Peru

Content StrategyVisual DirectionBrand Story

patapaca.com ↗

Hotpod Yoga

Wellness Studio · Social Media · UK

Social StrategyCommunity ContentCopywriting

hotpodyoga.com ↗

WIT Software

SaaS & Telecom · B2B · Enterprise

Content StrategyPaid SocialMulti-channel

+75% brand awareness

witsoftware.com ↗

Further work

Selected projects.

01Siebel Juweliers × RememberRing _{Jewellery Campaign}2022

02AB+AC Architects _{Architecture & Neuro-design}2022

03Do Sul _{Lifestyle · Slow Living}2023

04It's A Passion Thing _{Press · Photography}↗ 05SGT Forjados _{Metallurgy · Brazil}↗

01 · The Founder

From Maputo
to Lisbon.
Building brands.

Born in Mozambique, Claudia Francisco moved to Lisbon eight years ago with a clear sense of direction. That cross-cultural lens became her edge: understanding audiences not as data points, but as people shaped by different contexts, languages, and desires.

She built her expertise across B2C and B2B environments: SaaS, food tech, wellness, architecture, retail, and mental health. In 2018 she founded RAYRA as a consultancy built on one belief: intentional marketing is the only kind worth doing.

Claudia Francisco

Founder · Growth & Performance Marketing

What we focus on

Six areas.
Full stack.

Applied in whatever combination your brand needs. Every engagement starts from the brief, never from a template.

01

Growth Strategy

B2C and B2B acquisition frameworks, channel mix, and positioning built around your stage and market.

02

CRM & Lifecycle

Email flows, segmentation, and automation to retain and reactivate across consumer and enterprise audiences.

03

A/B Testing

Structured test design, rapid iteration, and statistical rigour that turn hypotheses into compounding growth.

04

Product-Led Growth

Embedding marketing inside the product: onboarding, activation, and virality loops that scale without ad spend.

05

Brand & Content

Identity, voice, and platform-native content systems that build audiences and make brands recognisable.

06

Performance & Data

Attribution, dashboards, and reporting that make performance legible and decisions clear.

Client feedback

“

RAYRA completely changed how we think about our brand online. They didn't just produce content. They built us a system. Six months in, we had an audience that actually converts.

Wellness Studio · Portugal

“

The strategic clarity they brought was unlike anything we had seen. They understood our B2B audience immediately, and the content they built for LinkedIn moved our pipeline.

Tech & SaaS · Enterprise

“

As a founder with no marketing background, I needed someone who could think strategically and execute fast. RAYRA delivered both. Our launch exceeded every internal metric.

DTC Brand · Launch Stage

“

Data-driven, creative, and impossibly fast. They take accountability for results, not just deliverables. That made all the difference at our growth stage.

Mental Health Platform · B2B